Logo and Branding

Branding Package

Briefing

An interview with clients to define the project scope and what they want to get from new brand identity.

WE’LL EXPLORE

  • BRAND VISION
  • COMPANY GOALS
  • TARGET AUDIENCE, AND WHAT WE WANT TO MAKE THEM FEEL LIKE
  • COMPANY’S PERSONALITY AND IT’S UNIQUE STRENGTHS
  • COMPETITION
  • AND MORE

The resulting brief will guide the design, ensuring that a new brand identity will attract more target clients to a company

Logo Creation

As an outcome you’ll receive files with all needed configurations

  • HORIZONTAL,
  • VERTICAL,
  • COLORED FOR DIFFERENT BACKGROUNDS,
  • BLACK & WHITE
  • .AI / .SVG / .PNG / .JPG FILES

So you can easily use them later on variable digital platforms & printed materials

Brand Colours

  • SIGNATURE LOGO COLOR
  • SECONDARY COLOR PALETTE

Which expresses the feel of the brand with specs for both RGB & CMYK formats provided

So you’ll be able to create brand materials on different platforms / materials without losing your personal recognisable brand color

Brand Fonts

Fonts, which will visually represent mood & values of your company.

Includes examples of proper usage in variable documents & needed font sizes.

So all your company’s documents keep the same style & are easy to read.

Visual Brand Identity

Besides the basic elements, you’ll receive

  • PHOTOGRAPHY / ILLUSTRATION STYLE EXAMPLES
  • GRAPHIC ELEMENTS / ILLUSTRATION FILES
  • ICONS SET
  • CUSTOM BRAND PATTERNS & SHAPES

Which will complement the basic brand elements (fonts, colors and logo) and represent the idea and feeling of a brand.

+3 designed & ready to use brand mockups

(e.g. social media posts, a packaging design, presentation cover, business card etc.)

Creation of a Brand Book

All elements listed before will be presented in a custom designed multi-page Brand Book, so you can easily reach all needed design guidelines quickly & share your brand identity.

Feel free to talk to us

You aren’t going to hit a ridiculously long phone waiting line when you call us. Your email isn’t going to the inbox abyss, never to be seen again; at Marchewka Studios, we pride ourselves on solutions and communication with our customers, aiming to provide the service we’d want to experience ourselves.